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Mac > Mac Graphics > Re: Convergence...
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Re: Convergence for iTunes/iPod/iLife/iTV: MPEG-4

by Lawson English <LawsonE@[EMAIL PROTECTED] > Dec 27, 2006 at 12:07 PM

ZnU wrote:
> In article <L0tkh.21238$RR4.17394@[EMAIL PROTECTED]
>,
>  Lawson English <LawsonE@[EMAIL PROTECTED]
> wrote:
> 
>> ZnU wrote:
>>> In article <Ggkkh.29588$Rj.4317@[EMAIL PROTECTED]
>,
>>>  Lawson English <LawsonE@[EMAIL PROTECTED]
> wrote:
>>>
>>>> ZnU wrote:
>>>>> In article <7Rhkh.21157$RR4.18001@[EMAIL PROTECTED]
>,
>>>>>  Lawson English <LawsonE@[EMAIL PROTECTED]
> wrote:
>>>>>
>>>>>> Lawson English wrote:
>>>>>> [...]
>>>>>>> Here's a summary of features of MPEG-4 that might be doable with
iTV . 
>>>>>>> iTunes + iLife + iTV could be THE killer combo for MPEG-4. If iTV 
>>>>>>> caught 
>>>>>>> on in a big way, cable-providers might start selling MPEG-4-based 
>>>>>>> advertising for playback through iTV. Scary.
>>>>>>>
>>>>>>>
>>>>>>> http://www.bbc.co.uk/rd/pubs/presentations/pdffiles/mpeg4gat.pdf
>>>>>> So MPEG-4 is dead, except as a better codec?
>>>>> Interactive features in video formats -- which QuickTime has
sup****ted 
>>>>> practically forever -- have never caught on for any but the most
trivial 
>>>>> purposes.
>>>> There's a difference between sup****ting it in libraries and providing

>>>> tools to create it. Where's the iMovie tool to create interactive 
>>>> buttons in QuickTime movies, for instance? You gotta pay relatively
big 
>>>> bucks to do that for Flash. I don't think any cheap product exists to
do 
>>>> it in QT.
>>> So, application developers aren't any more interested than users,
then.
>>>
>>>>   VRML was a big flop.
>>>>
>>>> Its a standards thing. There's bunches of conflicting
content-creation 
>>>> software that don't quite sup****t even the same bits of VRML 1.0 
>>>> letalone w3d or whatever the new standard is called.
>>> I don't think that was the problem. What's the use case for VRML on a 
>>> web page or a set-top box? I mean, I can think of a couple of things.
It 
>>> would be neat to throw in 3D models of locations in movies as DVD
extra 
>>> type content... but frankly this is the kind of gimmick that might get
a 
>>> few more fans to buy the content, but would provide a grand total of 
>>> about five minutes worth of actual entertainment.
>> Artists can only work with the tools that are available unless they are

>> techno-geeks and create the tools themselves. And people ARE starting
to 
>> use 3D in content. Look at the creative 3D stuff that people are 
>> creating using Quartz Composer, even though the tool is almost 
>> completely 2D in orientation. If you make the tools easy enough for 
>> non-technical artiste types to use, they start using it.
> 
> They'll start using it for the same kind of things you "artiste types" 
> using Flash for: gratuitous over-designed stuff of little practical 
> value that exists on the margins.


WE artist types... Er, thanks, I guess.

> 
>>> Back in the mid-90s, when VRML was supposed to the hot new thing, the 
>>> lack of standardization you describe above was true of the web in 
>>> general. Yet, the 2D web got fixed, and is now used by hundreds of 
>>> millions of people... while the "3D web" got talked up in press
releases 
>>> for a couple of years and then went away.
>> Not really, it's still being standardized though. And there's fewer 
>> implementations of 3D content packages out there, partly because the 
>> demand isn't as high, but partly (I believe) because they're harder to 
>> implement well.
> 
> If there were any significant demand for web-based 3D content, the 
> technical problems with VRML would have been resolved years ago.

3D is hard, and there IS a demand for some kinds of 3D content, as EQ, 
WoW and Second Life show.

>  
>>> Second Life is sort of interesting as an example of how you can
actually 
>>> make networked 3D environments interesting, but it works on a 
>>> fundamentally different model from things like VRML, in that it
presents 
>>> a unified multiuser world, not just isolated single-user 3D 
>>> environments.
>> I only heard of Second Life today (yesterday). How is it different from

>> MMORPGs?
> 
> In general, it's designed for social interaction rather than being based

> around accompli****ng game-like goals, it allows the in-game creation of 
> arbitrary 3D objects and programmed behaviors, and it openly allows 
> exchange of in-game money and real-world currency.

Ah, thanks.

> 
>> And I agree that implementing the typical EQ/WoW MMORPG would be 
>> virtually impossible using MPEG-4, but that doesn't mean that someone 
>> couldn't figure out a way to do interesting multi-personal 
>> interactive stuff with it.
> 
> Like what? Seriously. Interactive multi-personal stuff tends to require 
> complicated interfaces, that aren't going to work well on set-tops or in

> browsers. 

Or like consoles?


Plus, if you see value in 3D, why embed in in 2D media? Why
> browse the web for 3D content when you can wander around a 3D world to 
> discover 3D content, as in Second Life? And why have many separate 3D 
> worlds? I don't want to have a dozen different avatars in different 
> isolated 3D environments.
> 

Dunno. Why not have one amorphous giant web-site?

> Also, it's not clear to me MPEG-4 has the features to sup****t multi-user

> content.
> 

It isn't clear to me either, but I don't count anything out. MPEG-4 is a 
large specification.

>>   And I still don't see an amazing use case for integrating
>>> it with other media at anything but the most superficial level (e.g. 
>>> allow it to be launched as a helper app from browsers via hyperlink
and 
>>> vice versa).
>> 3D tools are still extremely ***bersome. As the ease-of-use of the
tools 
>> improves, you will see more interesting stuff appear. Right now, you 
>> have Gollum and King Kong level stuff because companies can afford to 
>> pay the bucks for the techno-geek artists that can use the packages
like 
>> Maya, and you have the 3D equivalent of ASCII Snoopy Calenders  and 
>> nothing in between.
> 
> You also have apps like SketchUp, which is being used in Google Earth. 
> Incidentally application which demonstrates that while Internet-based 3D

> can be successful, *web-based* 3D is a dud.

My guess is that GoogleEarth will eventually be implemented as a plug-in 
as well as a standalone. And Sketchup is quite nice, but is hardly 
interactive and is STILL too difficult for most people, IMHO.

> 
> [snip]
> 
>>> We occasionally hear some implausible idea, like having hyperlinks in 
>>> movies that people can click to buy placed products, but... who's
really 
>>> going to pause a movie to click on a character's shoes? This is going
to 
>>> be another one of those things that gets hyped for a couple of years
and 
>>> then goes away.
>> Eh. There's reasons for having 2D buttons in movies.
> 
> I have yet to see a very compelling one that wasn't completely trivial. 
> (As again, with DVD menus. And arguably, a standard UI for navigating 
> DVD features would be more useful than custom DVD menus are.)
> 

But less fun, and less immersive.

> Seriously. I keep hearing about all these new possibilities for 
> interactive content attached to video. I have been for over a decade. 
> Maybe you can *finally* give me a plausible use case? Nobody else ever 
> has.
> 
>> There would be even more reasons to have buttons associated with 3D 
>> objects in 3D movies.
> 
> What do you mean by 3D movies? You mean stereoscopic stuff? That's 
> another gimmick that has never caught on, and if it ever did, you'd 
> probably be better off with pre-rendered buttons anyway.

I was referring to the 3D space that MPEG-4 movies can (does?) render 
into. Current MPEG-4 video uses MPEG-4 capabilities in much the same way 
Quartz uses OpenGL textures to draw  windows. There's a lot more to 
OpenGL than drawing windows, and a lot more to MPEG-4 than compressing 
2D movies efficiently (or should be).

> 
>>>>> Maybe you'll see MPEG-4 movies distributed with chapter stops and
menus, 
>>>>> like DVDs. I don't imagine these features will be used for much
else.
>>>>>
>>>> Those are MPEG-2 level. There should massive sup****t from Apple for
3rd 
>>>> party plug-ins for  iTunes and iLife and yet there isn't ANY, as far
as 
>>>> I know. iTunes enhancement should be a major industry for developers
and 
>>>> content-creators on the Mac side of things, and yet there is nothing.
>>>>
>>>>> I find it quite entertaining that even Flash is probably used more 
>>>>> commonly today to deliver video content than the interactive content
it 
>>>>> was originally designed to deliver.
>>>>>
>>>> I don't think that that is quite true. Plenty of websites implement 
>>>> simple buttons and other GUI stuff using Flash, even though they
don't 
>>>> provide any kind of video content as far as the end-user is
concerned.
>>> Yes, but a lot of this stuff is actually moving to JavaScript, which
is 
>>> much more of a "native" web technology, and will probably end up on
SVG 
>>> in a few years.
>>>
>> I don't think it is moving TO JavaScript so much as moving FROM
JavaScript.
> 
> Um. Google "Ajax", please.

Things move in cycles, obviously. Why, in MY day, it was the big thing 
to use Flash for that capability. What little reading I just did 
suggests that SVG should be a better bet than Ajax in the long-run 
though SVG has the same problem as MPEG-4 3D in a sense: no pervasive 
commercial solutions and virtually no market-penetration.

> 
>>> Meanwhile, YouTube built a business that Google just paid $1.65B,
using 
>>> Flash to deliver what (though YouTube does make some minor use of its 
>>> interactivity features) basically amounts to plain old non-interactive

>>> video.
>>>
>>>> Animation studies/special FX studios  were using Flash+webbrowser to 
>>>> create GUI front-ends to Maya until the latest version when web
browser 
>>>> sup****t was removed.
>>> Err? I've never heard of anything like that.
>> Check out the threads on user interface in MEL in the maya forums at 
>> cgtalk.com. At least SOME maya techs are pissed at AutoDesk for pulling

>> webbrowser sup****t.
> 
> Could you possibly find anything more obscure? I'm just wondering.
> 

It was a "for instance." It DOES highlight my point that current 3D 
tools are quite esoteric though.
 




 28 Posts in Topic:
Convergence for iTunes/iPod/iLife/iTV: MPEG-4
Lawson English <Lawson  2006-12-24 13:51:04 
Re: Convergence for iTunes/iPod/iLife/iTV: MPEG-4
Lawson English <Lawson  2006-12-26 16:01:23 
Re: Convergence for iTunes/iPod/iLife/iTV: MPEG-4
ZnU <znu@[EMAIL PROTEC  2006-12-26 20:14:00 
Re: Convergence for iTunes/iPod/iLife/iTV: MPEG-4
Lawson English <Lawson  2006-12-26 18:47:18 
Re: Convergence for iTunes/iPod/iLife/iTV: MPEG-4
ZnU <znu@[EMAIL PROTEC  2006-12-27 03:42:28 
Re: Convergence for iTunes/iPod/iLife/iTV: MPEG-4
Lawson English <Lawson  2006-12-27 04:44:42 
Re: Convergence for iTunes/iPod/iLife/iTV: MPEG-4
ZnU <znu@[EMAIL PROTEC  2006-12-27 08:09:38 
Re: Convergence for iTunes/iPod/iLife/iTV: MPEG-4
Lawson English <Lawson  2006-12-27 12:07:37 
Re: Convergence for iTunes/iPod/iLife/iTV: MPEG-4
ZnU <znu@[EMAIL PROTEC  2006-12-27 15:40:34 
Re: Convergence for iTunes/iPod/iLife/iTV: MPEG-4
Lawson English <Lawson  2006-12-27 15:29:10 
Re: Convergence for iTunes/iPod/iLife/iTV: MPEG-4
ZnU <znu@[EMAIL PROTEC  2006-12-27 23:19:36 
Re: Convergence for iTunes/iPod/iLife/iTV: MPEG-4
Lawson English <Lawson  2006-12-28 11:37:14 
Re: Convergence for iTunes/iPod/iLife/iTV: MPEG-4
ZnU <znu@[EMAIL PROTEC  2006-12-28 14:14:24 
Re: Convergence for iTunes/iPod/iLife/iTV: MPEG-4
Lawson English <Lawson  2006-12-28 14:13:18 
Re: Convergence for iTunes/iPod/iLife/iTV: MPEG-4
ZnU <znu@[EMAIL PROTEC  2006-12-28 16:52:12 
Re: Convergence for iTunes/iPod/iLife/iTV: MPEG-4
Lawson English <Lawson  2006-12-29 21:54:14 
Re: Convergence for iTunes/iPod/iLife/iTV: MPEG-4
ZnU <znu@[EMAIL PROTEC  2006-12-30 00:04:08 
Re: Convergence for iTunes/iPod/iLife/iTV: MPEG-4
Lawson English <Lawson  2006-12-30 00:26:55 
Re: Convergence for iTunes/iPod/iLife/iTV: MPEG-4
ZnU <znu@[EMAIL PROTEC  2006-12-30 02:45:28 
Re: Convergence for iTunes/iPod/iLife/iTV: MPEG-4
Lawson English <Lawson  2006-12-30 15:35:01 
Re: Convergence for iTunes/iPod/iLife/iTV: MPEG-4
ZnU <znu@[EMAIL PROTEC  2006-12-31 01:54:20 
Re: Convergence for iTunes/iPod/iLife/iTV: MPEG-4
Lawson English <Lawson  2006-12-31 12:11:17 
Re: Convergence for iTunes/iPod/iLife/iTV: MPEG-4
ZnU <znu@[EMAIL PROTEC  2006-12-31 17:50:18 
Re: Convergence for iTunes/iPod/iLife/iTV: MPEG-4
Lawson English <Lawson  2006-12-31 16:37:39 
Re: Convergence for iTunes/iPod/iLife/iTV: MPEG-4
ZnU <znu@[EMAIL PROTEC  2007-01-02 05:36:50 
Re: Convergence for iTunes/iPod/iLife/iTV: MPEG-4
Lawson English <Lawson  2007-01-02 04:16:31 
Re: Convergence for iTunes/iPod/iLife/iTV: MPEG-4
"Chris Boyd" &l  2006-12-26 15:15:58 
Re: Convergence for iTunes/iPod/iLife/iTV: MPEG-4
Lawson English <Lawson  2007-01-01 12:08:53 

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tan12V112 Thu Dec 4 20:18:13 CST 2008.