"Chance Furlong" <t-bone@[EMAIL PROTECTED]
> wrote in message
news:t-bone-569C29.23005908072008@[EMAIL PROTECTED]
> From Apple Insider:
>
> http://tinyurl.com/5okpyn
>
> It seems poor, little used and abused Microskank and VP of Vista
> marketing Brad Brooks cannot take the heat from the "Get A Mac" ad
> campaign. I wonder if Stevie Ballmer will throw some chairs again.
>
> Cuss and discuss, Ballmer freaks.
>
>
> Microsoft plans anti-Apple marketing blitz for Vista
>
> By Aidan Malley
> Published: 05:50 PM EST
> Tuesday, July 8, 2008
>
>
> Having lost its patience with Apple's "Get a Mac" advertising campaign
> attacking Windows Vista's public perception, Microsoft will spend
> hundreds of millions of dollars trying to prop up the standing of its
> operating system.
>
> The company's VP of Vista marketing, Brad Brooks, told attendees at a
> Microsoft Worldwide Partner Conference on Tuesday that the next few
> months will see a major advertising push that promises to "free the
> people" through what Vista has to offer and that Microsoft wouldn't take
> Apple's repeated attacks on Vista reliability without a fight.
>
> "You thought the sleeping giant was still sleeping, well we woke it up
> and it's time to take our message forward," Brooks warns Apple. "There's
> a conversation going on in the marketplace today and it's just plain
> awful. We've got to get back on the front foot."
>
> He acknowledges, however, that Vista's rough launch has cost the company
> significant ground and that the ads will as much be about damage control
> as touting the brand. In a rare glimpse into Microsoft's own view of the
> launch, Brooks recognizes that Vista "broke a lot of things" and
> triggered "a lot of pain" in partners trying to sup****t the newer
> Windows edition.
>
> According to the executive, difficulties with new operating system
> launches are common and a similar pattern emerged with Windows XP in
> 2001, which eventually smoothed out as patches and gradual acceptance
> made it the dominant operating system. Recent updates to Vista have
> ironed out similar wrinkles, he argues.
>
> By contrast, Apple is said to be "noisy" in controlling the message on
> Vista. The Mac maker has regularly pointed out flaws and stressed that
> many users are looking to downgrade to XP after sour experiences with
> Vista. To Brooks, though, Apple is pitching an all-or-nothing message
> for its products that Microsoft can counter with perceived choice.
>
> "They tell us it's the iWay or the highway. We think that's a sad
> message," he says. "Software out there is made to be compatible with
> your whole life."
>
> Whether or not Microsoft will succeed in its mission, however, is less
> than clear. Businesses have commented that they consider it impractical
> to upgrade to Vista due to compatibility problems and may wait until
> Windows 7 to update past Windows XP, a move that would delay any
> purchases until at least 2010.
>
> Also, in the prelude to Microsoft's ad campaign, Apple is still believed
> to be stealing away those Microsoft hopes to win over: a Bank of
> Montreal estimate has as many as 2.5 million Macs ****pped in the current
> quarter based partly on users opting for Apple's platform rather than
> face the concerns raised by Vist
Perhaps if Microsoft would stop releasing junk with serious design defects
that result in 50 IE windows opening just because an addon that is
incompatible is installed it would not have such a bad reputation.
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